Increase revenue and develop star teachers for your studio.

Train top-tier instructors and boost your bottom line - without the hassle of building your own teacher training program yoga, pilates, and barre.

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Introducing Strength Through Focus University

A Game-Changer for Your Studio’s Growth

  • Even if… you’ve never offered a teacher training program before.
  • Even if… you’re not sure where to start.
  • Even if… you’re overwhelmed with managing your studio and can’t imagine taking on another project.

And yes, especially if you want to increase your studio’s revenue by $40,000… $75,000… or even $150,000 by developing a team of top-quality instructors.

Avoid the endless cycle of recruiting underqualified teachers and missing out on growth opportunities. It’s time to build a stronger, more profitable studio with a certified training program that you can brand as your own.

New & only found at STFU:

  • Ready-To-Use Certification Programs: Get instant access to fully-developed teacher training programs that can make you $20,000 in the next 90 days.
  • Everything You Need: Follow detailed training manuals with ready-made marketing materials and a dedicated implementation team.
  • Rapid Results: No need to spend years building a curriculum. Go from zero to a fully-operational, branded teacher training program in just weeks.
  • Proven Success: Join studios that have increased their revenue and improved their reputation by offering professional, high-quality training programs.

Stop spending all your time managing day-to-day operations without making real progress. It’s time to build your dream studio, train amazing instructors, and grow your business—all with less effort than you ever thought possible.

Running a studio is tough.

You’re managing classes, supporting clients, and juggling a thousand other responsibilities. On top of that, finding and training qualified staff can be a constant struggle, making it difficult to grow your business and turn a profit. You’re not alone. 

Does this sound like you?

  • I barely have time to run my studio, let alone create a whole new program from scratch.”
  • I don’t know where to start with developing a training program that meets my studio’s standards.”
  • “I’ve thought about starting a teacher training program, but the idea of building it from scratch seems impossible.”

What if there was a way to offer a world-class teacher training program that’s fully branded as your own—without the headaches of creating it yourself?

Hi, I’m Nora 👋

Founder of Strength Through Focus University

Fifteen years ago, my family and I started Arrichion Hot Yoga and Circuit Training with the dream of building a thriving community. But we quickly ran into a huge problem: finding qualified, dependable teachers. We had plenty of applicants with certifications, but most of them weren’t ready to lead a class.

It was frustrating. Our business was stuck because we couldn’t build a reliable team.

So, we decided that if we couldn’t find the teachers we needed, we’d have to create them ourselves.

We built our own teacher training program—a curriculum that went beyond just giving a certificate.

We wanted to produce confident, skilled teachers who could deliver high-quality classes and represent our studio well.

And it worked.

Within months, we had a steady stream of instructors who were ready to step into teaching roles. Our staffing issues were solved, and for the first time, we felt like we could actually grow the business.

With this program, we went from one studio to three. It didn’t just solve our staffing issues—it became a major source of revenue. We were able to train more teachers, offer more classes, and reach more clients. Our business finally started to thrive.

Now, I want to help you do the same.

I created Strength Through Focus University so other studio owners can have access to a proven, ready-to-launch teacher training program. It’s fully developed and branded for your studio, but you still get to be the coach, the leader, and the face of an amazing training experience.

Imagine having a pipeline of well-trained, passionate instructors, ready to teach at your studio, and bringing in a new stream of revenue—all without the headache of creating a program from scratch.

That’s what Strength Through Focus University can do for you. And right now, I’m offering a limited number of studio owners the chance to join our pilot program at a special rate.

Are you ready to take your studio to the next level?

Success Stories from Studio Owners Like You

Studios across the country are seeing the benefits of offering high-quality, branded teacher certification programs. Imagine what it could do for your business.

Meet Andrea, owner of Barre & Soul. Andrea was looking for a way to grow her business and train more qualified instructors. In just six months, she added over $49,000 in new revenue by licensing our teacher training program.

ANDREA'S EXPERIENCE:

The proven framework and high success rate made it an easy choice for us. Licensing the program allowed us to revamp our Yoga Teacher Training and make it more accessible for students. It’s helped us grow and attract more dedicated, skilled teachers who now work at our studio.

Arrichion Studios expanded from one to three locations by using this model to build a strong team of instructors. During COVID, they quickly launched two large training programs within weeks, bringing in over $200,000 in revenue while other studios struggled.

Balanced Movement:

“Licensing the teacher training program was a game-changer for me. The onboarding process was so smooth, and everything was rebranded with my studio’s logo and colors. It’s given me the freedom to focus on my students’ learning instead of creating content from scratch.”


— Heather Berry, Owner of Balanced Movement Yoga

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What is Strength Through Focus University?

Strength Through Focus University (STFU) offers fully developed, custom-branded teacher certification programs designed specifically for fitness studios. We help you train yoga, barre, and Pilates instructors—without the need to create your own curriculum. Follow our program and all of your students will go from zero to teaching a full class before the certification course ends.

Yoga Teacher Certification

200-hour, 300-hour, and 26+2 Certifications

Our yoga teacher training programs go beyond the basics, providing a deep dive into yoga philosophy, anatomy, teaching methodology, and hands-on practice. This isn’t just about getting certified—it’s about transforming passionate students into confident, capable yoga instructors who can lead inspiring classes.

  • Comprehensive Curriculum: Covering everything from advanced poses and sequencing to effective cueing and class management.
  • Interactive Learning: Engaging video lessons, live webinars, and interactive assignments keep students connected and motivated.
  • Certification Ready: Graduates are fully prepared to earn their 200-hour or 300-hour certification, meeting the highest industry standards.

Pilates Teacher Certification

Mat and Reformer Certifications

Our Pilates teacher certification program provides a comprehensive understanding of Pilates principles, anatomy, and technique, ensuring that instructors are equipped to guide safe, effective sessions for a variety of fitness levels.

  • In-Depth Exercise Technique: Detailed instruction on Pilates movements, modifications, practical anatomy, and teaching techniques.
  • Focus on Safety & Effectiveness: Emphasizing safe practice and injury prevention, helping instructors to support clients in achieving their fitness goals.
  • Flexible Delivery: The program is designed to be accessible, with both online and in-person components, making it easy for students to complete at their own pace.

Barre Teacher Certification

160 Hour Certification

Our barre teacher certification program is designed to create knowledgeable, engaging, and passionate instructors who understand the principles of barre and can deliver high-energy, effective classes.

  • Dynamic Course Content: Lessons cover everything from foundational barre exercises to creative choreography and class formats.
  • Practical Teaching Skills: Students learn how to teach with clarity, confidence, and energy, ensuring they can keep classes challenging and fun.
  • Ready to Teach: Graduates leave with the skills and confidence to lead classes immediately, meeting the demands of any studio environment.

Our Difference??

At Strength Through Focus University, we don’t just provide content. We’ve mastered the art of teaching teachers.

It’s a unique skill set, and we’ve perfected it through years of experience. Our focus is on practice and competency—not just theory. While other programs might be filled with lectures on history and philosophy, ours are centered around practical teaching skills, real-world application, and ongoing feedback.

No fluff, just a streamlined path to becoming a confident, effective instructor, taught by experts who understand how to train teachers to succeed.

Think of STFU like an interactive textbook.

You’re the coach, guiding your students every step of the way—but here’s the best part: you don’t have to deliver the lessons or create assignments. Our curriculum is fully developed, proven to work, and ready to implement. All you need to do is coach your students and provide feedback as they progress.

In a recent article from The New York Times, schools like Caltech are using similar models to improve learning outcomes. It’s been shown that students excel when they have guidance from a dedicated coach while following a structured, well-designed program. 

This is the same philosophy we bring to STFU—our program does the heavy lifting, while you get to focus on what really matters: building relationships, inspiring your students, and making an impact.

With our support, you’ll be the hero of their training journey—leading them to success without the stress of program development.

But why does STFU work??

  • Revenue Growth
    Studios like Barre & Soul have added
    over $49,000 in new revenue within six months by implementing our teacher training programs. With our structured and comprehensive approach, your studio can see significant growth too.
  • We Brand It For You
    Your studio’s logos, colors, and messaging are integrated into a seamless program that’s branded for you. We handle all the details so you can focus on being the leader and coach your students need.
  • Ready-to-Launch
    Our programs are pre-built and designed for immediate implementation. No need for development—you can start training new instructors and growing your revenue in just a few weeks.
  • Develop Top-Tier Instructors
    Our programs produce exceptional teachers who meet your studio’s high standards. With real-time coaching, practical assessments, and personalized feedback, your graduates will be ready to step into teaching roles and excel.
  • Flexible & Customizable
    While our programs are ready to go,
    you have the option to influence the content and teaching focus. If you have a special style or coaching approach, we can show you how to integrate that into the program, making it truly unique to your studio.
  • Use it As Much As You Want
    You can run this program with small or large groups, and you can use it as many times as you like. Whether you want to run it twice a year, or twice a month, the choice is yours.


Real Results From Real Studio Owners

Our students are just as prepared, if not more so, than those trained 100% in-person, thanks to our individualized evaluation process. They graduate with the skills and confidence to start teaching right away.

- Barre & Soul

The setup process was quick and easy, and the support from the team has been incredible. I can’t believe how smooth everything has been.

- Balanced Movement Yoga

“While other studios were struggling when COVID hit, we started online teacher training and actually made MORE money.”

- Arrichion Studios

Students love it too!!

“The course was amazing and fit my schedule perfectly. It’s the best investment you can make in yourself.”

- Grace Davis

“The instructors were amazing. I never felt like I was missing out on anything even though it was virtual. It was just as engaging as in-person classes.”

- Ravi Mujumdar

“I would highly recommend this program. It’s well-organized and has made me feel so prepared to teach.”

- Sabrina Vanone

These are just a few of the studios and students who have experienced the benefits of Strength Through Focus University.

Imagine what this could do for your studio and community.

So what do you get??

When you choose a teacher certification program from Strength Through Focus University, you’re getting more than just a curriculum—you’re receiving a complete, ready-to-implement system that sets you and your students up for success. Here’s what’s included:

STFU Program Content & Curriculum


📚 Comprehensive Training Manuals
Detailed guides covering everything from foundational principles to advanced teaching techniques. Each manual is structured to provide clear, step-by-step instructions, making it
easy for your students to follow and understand.

🎥 Interactive Video Lessons
Professionally produced video content that guides students through each module with demonstrations, tips, and real-world teaching examples. These aren’t just lectures—they’re practical, hands-on lessons designed to build competency.

📝 Assignments & Assessments
Structured assignments and quizzes
designed to reinforce learning and ensure students are mastering key concepts. Regular assessments help track progress and provide valuable feedback. As a coach, you’ll be able to add your personal touch and insights, guiding your students with your unique teaching style.


Marketing & Sales Support

💻 Custom-Branded Landing Pages & Sales Copy
Professionally designed landing page copy and persuasive sales copy that can be customized with your branding—your logo, colors, and messaging. We do all the work to ensure the materials represent your studio, allowing you to focus on being the face and leader of the program.

📩 Email Marketing Sequences
Pre-written email sequences to nurture leads and encourage enrollments. These sequences are crafted to build interest and trust, helping to convert prospects into paying students. You can also personalize these emails to reflect your studio’s voice and style.

📱 Social Media Content & Templates
A collection of social media posts, graphics, and templates to boost your online presence and promote your teacher training program across your platforms. These can be branded with your studio’s look and feel, making it easy to maintain a consistent and professional presence online.


Ongoing Support & Resources

📞 Weekly Coaching Calls
Personalized calls to guide you through the program launch and address any questions or challenges you may face. We’re here to ensure your success from start to finish, offering advice on everything from curriculum delivery to marketing strategies.

👨‍💻 Access to Support Team
Have a question or need assistance? Our team is available to provide support whenever you need it, ensuring that you’re never on your own. Whether it’s technical support, coaching advice, or marketing help, we’ve got you covered.

📖 Implementation Guides & Checklists
Step-by-step guides and checklists to help you navigate each stage of the program, from setup to marketing to managing student progress. We provide a clear roadmap so you can launch and run your program with confidence.


Exclusive Bonus !!

Implementation Guides & Checklists
Stay ahead of the curve with access to any updates or enhancements we make to the certification programs. You’ll always have the most current and effective materials, keeping your program fresh and relevant.

Online Coaching Practice Course with Natalie
Practical, efficient online training for your your coaching team to refine their teaching and coaching skills, featuring in-depth feedback and personalized guidance. This is a great way to become familiar with the online course and elevate your program even further, giving your instructors an edge in their teaching careers.

Everything you need to successfully launch and run a teacher certification program is included, saving you time, effort, and resources.

Meet the Experts Behind STFU

Our programs are designed by top instructors who not only excel in their own practice but are also experts in training teachers. Meet three of the people who will help guide your future instructors to success:

Meet Natalie 👋

Coaching Expert & STFU Onboarding Specialist

With years of teaching experience and a passion for performance breathing, Natalie has been leading yoga teacher trainings since 2017.

Her background in athletics (softball, tennis, and surfing) has given her a unique perspective on how to build strength through yoga. Natalie works closely with studio owners and instructors, coaching them on how to approach and lead successful teacher training programs.

Jenna Reynolds

Meet Jenna ☮️

Onsite Grand Finale Teacher Training Expert

Jenna is the lead instructor and owner at Arrichion Charlotte. She has been teaching since 2016 and specializes in training future instructors. Jenna believes that the key to student success lies in high-quality teaching, and she brings this philosophy into every teacher training and workshop she leads.


But How Does It Work??

We make launching your teacher training program as seamless as possible. Here’s how the process works:


Week 1 - Initial Setup & Customization

📞 Kickoff Call: We’ll start with a personalized call to understand your studio’s goals and preferences.

🎨 Brand Customization: We’ll integrate your studio’s logos, colors, and messaging into all program materials, making it look and feel like your own.

🔓 Access To Training Materials: You’ll receive all curriculum materials, training guides, and marketing resources, fully branded and ready to go.


Week 2 & 3 - Training & Preparation

💻 Coach Training: You’ll go through a streamlined training on how to deliver the program, including tips on coaching, assessments, and student engagement.

📝 Review & Feedback: We’ll review the customized materials together and make any necessary adjustments based on your feedback.

📱 Marketing Launch: With our support, you’ll begin promoting your program using the pre-designed marketing materials and strategies.


Week 4 - Program Launch

🚀 Launch Your Program: Start with your first group of students and roll out the program with full support from our team. We’ll be there to guide you through every step of the process, ensuring a smooth and successful launch.

👨‍💻 Ongoing Support: Continue to receive guidance and coaching as you navigate your first group of students. We’re just a call or message away.


After Launch - Continuous Growth & Support

Regular Check-Ins: We’ll schedule regular check-ins to discuss your progress, any challenges you’re facing, and opportunities for growth.

🆕 Access To Updates & New Resources: Stay up-to-date with new materials, updates, and enhancements to keep your program fresh and effective.


Ready to Grow Your Studio’s Revenue and Train Top-Quality Teachers?

Schedule a free, no-obligation call to see how the Strength Through Focus University program can work for you.

Hi, I’m Nora, Founder of STFU

If you’re wondering how I ended up here, helping studio owners like you create amazing teacher training programs, it’s because I’ve spent most of my career blending education, technology, and a love for fitness long before online learning became a buzzword.

After more than 30 years in higher education and digital learning, I can safely say I’ve been around the block... several times. I’ve held positions like Chief Innovation Officer at a startup and Executive Director of Online Learning at a major university. I’ve led projects funded by NASA and the Department of Education. And I’ve developed award-winning interactive courses that have helped thousands of students succeed without ever having to step into a classroom.

Yes, I’ve been doing “online learning” since the internet made those awful dial-up noises.

My work has taken me everywhere, from creating educational games to designing online math and science programs that turn even the most skeptical students into engaged learners. I’ve helped build courses that make learning accessible, interactive, and (dare I say it) fun.

But as much as I loved working in the academic world, I craved something more. So, I partnered with my family to start Arrichion Hot Yoga and Circuit Training. Over the years, we grew from a single studio to multiple locations and developed an online training academy to keep pace with the growing demand for flexible, high-quality yoga teacher training.

That’s when I had my “lightbulb moment.” I realized the same principles and frameworks that made my online university courses successful could be applied to fitness education. Why should teacher training be limited to in-person sessions that disrupt studio operations and exhaust everyone involved? Why not create a comprehensive, digital program that can be just as effective—if not more effective?

That’s how Strength Through Focus University was born.

I’ve taken everything I know about effective online education and learning and built a series of fully-developed, ready-to-launch teacher training programs that you can brand as your own. These programs combine the best of digital learning with the practical, real-world skills your instructors need to succeed. Teaching people to teach is a complex skill that's different from teaching a class. Whether it’s yoga, barre, or Pilates, I’ve got you covered.

**I’ve been perfecting this stuff for decades (don’t ask how many)—so you don’t have to.

Join Our Pilot Program and Save!!

We’re offering a limited number of spots in our pilot program at a special rate. This is your chance to access our teacher certification programs and help shape the future of Strength Through Focus University.

What’s in it for you??

  • Exclusive Discounts: Be among the first to use our new program at a reduced rate.
  • Direct Feedback: Your input will help us refine and improve our offerings, ensuring they meet the unique needs of studios like yours.
  • Priority Support: As a pilot program member, you’ll receive priority access to our support team and resources.

Don’t miss this opportunity to be part of something special. Book a call today and join a community of forward-thinking studio owners who are ready to grow their businesses with Strength Through Focus University.

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Frequently Asked Questions

How does white labeling work?

We provide a fully-developed program, and we add your branding and present it as your own.

How long does it take to implement the program?

You can be up and running within a few weeks, depending on your customizations and schedule.

What kind of results can studios expect?

Our clients have seen significant revenue growth and improved instructor quality within the first 90 days.